New design, lifestyle store DeKor & Co. debuts in Ojai

The latest addition to the new cluster of upscale, design-wise shops peppering the heart of Ojai is home and lifestyle boutique DeKor & Co. from Swedish-born interior designer and landscaper Isabelle Dahlin, owner of interiors store DeKor in Echo Park, in partnership with beauty and travel writer Rachel Marlowe, a Vogue contributor. The 2,000-square-foot shop opened its doors at 105 S. Montgomery Street (just off Ojai Avenue) on Dec. 6.

And the vibe is cozy. Floors are covered in a collection of vintage kilim and overdyed rugs (from $600) and one corner is outfitted with a plush daybed ($1,450), piled with ethnic pillows, accompanied by a Midcentury cone fireplace ($1,245). Among the wide array of vintage lighting are wrought iron chandeliers, Scandinavian table lamps and vintage pendant lights, from Mod to Moroccan.

Shoppers are invited to linger at a european-style Art of Tea bar that serves (and sells) the Los Angeles company’s high-end organic teas, including a custom DeKor & Co. blend inspired by Ojai’s orange groves ($10.99 a packet). Accompaniments include local Bloom honey ($9) in flavors such as blackberry or avocado, and organic snacks and herbal Tonics ($10) by Moon Juice, another L.A. enterprise.

“I’m not a very materialistic person,” says Dahlin, “but if your home feels special and you’re happy with the things around you, I believe that you are a happier person.”

“Our philosophy is that everything’s for sale and we can find anything that you want us to find,” adds Marlowe.

On Saturday, DeKor & Co. is offering makeup applications, a 15% discount on FACE Stockholm products, and 30-minute portrait sittings ($100) with Ojai artist Vera Long, whose work is carried in the shop. For information, call (805) 272-8675.

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