Another Santa Monica Icon/Eyesore to be Raized Along Ocean Ave

With ocean views selling at a pricey premium throughout Southern California, it can be dumbfounding to encounter a prominent downtown Santa Monica hotel that deliberately averts its gaze from the water, according to a Los Angeles Times article published last week.

The boxy former Holiday Inn near the Third Street Promenade, however, is probably not long for this world. At the prompting of city officials, the owners have come up with a plan to raze the aging hotel and erect a three-tiered showplace that embraces the Pacific with outdoor terraces, a rooftop restaurant and sea vistas from every possible angle.

The proposed hotel and condominium development that could cost as much as $175 million would undo a decision made in the 1960s when Santa Monica’s seedy seaside posed a potential affront to visitors from the Midwest and other more wholesome environs, hotel executive Debra Feldman said.

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