Businesses Share in Post-Rose Bowl Glee, Santa Monica

Photo by Margaret Molloy

Yankee Doodles on the Third Street Promenade has a welcoming sign for fans of the University of Wisconsin’s (UW) who will compete for the 97th RoseBowl Game on New Year’s Day.

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Businesses Share in Post-Rose Bowl Glee

posted Jan. 6, 2011, 2:28:00 pm

Slav Kandyba / Mirror Sports Editor

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The festivities surrounding the Rose Bowl college football game – in particular, the Wisconsin pep rally that brought out more than 25,000 Badger fans – helped drive business up 30 percent for at least one local business, according to an employee.

That business is The Lobster restaurant, and according to Lynne Thomas, director of sales and marketing, the increase was “for the whole week” leading up to the game.

Hotels also fared well. “Santa Monica hotels have benefited for many years from the Rose Bowl game by completing contract bookings with tour operators,” said Bill Doak, general manager of the Loews Santa Monica Beach Hotel.

Doak further pointed out the coordinated efforts of the Santa Monica Conventions and City Visitors Bureau and Pier, Pacific Park and City agencies to plan unique activities such as the pep rallies that “deliver sustainable community-wide benefits beyond the scope of a single event [the Rose Bowl].”

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