That Little Black and White Box at the Bottom of Advertisements- What is it
Traditional advertising has changed significantly in the last year. The rise of social media as a ubiquitous piece of the brand-consumer communication puzzle has morphed the tail end of advertising as we knew it. What was once the place for the ultra catchy jingle or even the speed read legal text has now been supplanted with “facebook.com/yourcompanyhere” or “Tweet Us @wegethowtotalktoyoungpeople”.
This is understandable. Brands yearn for emotional and interpersonal connectivity and Facebook and Twitter and YouTube plus Your Brand plus Your Consumer equals everybody sitting down talking about how their day went at the dinner table together. What I really struggle to understand though, are the recent and quite frequent use of QR codes in print and out of home advertising.
Definition of a QR from Wikipedia: “A QR Code is a specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and camera phones. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data.” See one in action here.
Is anybody using this yet ?